Blend 60daysofspace.

When Blend Magazine launched, it didn't just want to be read—it wanted to be inhabited. The result was 60 Days of Space, the first-ever nomadic pop-up store in the Netherlands. For over two years, this project toured the five major Dutch cities, bringing the magazine’s independent, unisex vision to life through sound, touch, and curated commerce.

Key Contributions by Dhani I Gde Rahmawan:

• Account Management: Served as the lead point of contact for all brand advertisers, managing the commercial relationships that powered the two-year tour.

• Creative Direction: Designed and executed the physical in-store counter displays for all advertisers, ensuring brand partners were integrated seamlessly into the high-end aesthetic of the space.

• Curation: Led the ongoing evolution of the switching exhibition space, scouting and featuring local artists to ensure every 60-day cycle stayed culturally relevant and fresh.

THE BUZZ.

To ensure every 60-day cycle hit with maximum impact, we engineered a community-driven engagement strategy:

• The Guerrilla Publication: Months before each opening, we scouted local graphic designers, painters, and photographers to contribute to a "free" local edition. This gave creators a platform and turned them into brand ambassadors who spread the word organically.

• The Network Effect: Opening nights were strictly limited-access. Each participating artist received 10 exclusive wristbands for their inner circle, ensuring the room was packed with the city’s most influential subcultures. Sponsored by beverage brand made the opening nights hot real quick.

• The 60-Day Pulse: To keep the buzz high, the space never stayed stagnant. We hosted bi-weekly exhibition changes, movie nights, and TEDx talks. By allowing the community to utilize the space for their own purposes, we ensured a constant rotation of new networks and fresh energy.